Marketing Insight Analyst

4658453
  • Job type

    Temporary
  • Location

    London
  • Working Pattern

    Full-time
  • Specialism

    Market Research And Analysis
  • Industry

    Government & Public Services
  • Pay

    £182.00 (PAYE) or £241 (Umbrella)

Marketing Insight Analyst


Deadline for CV Submission: 24/02/2025


Your new company

You will be working for an organisation which are London’s Creative Catalysts for the arts, curiosity, and enterprise. They spark creative possibilities and transformation for artists, audiences, and communities – to inspire, connect and provoke debate. They are the place to be in this Destination City, where everyone is welcome. Their impact is felt far outside their walls and ripples beyond the experiences we offer – locally, nationally, and internationally.

Your new role

At the departmental level, the post holder will assist the Senior Marketing Manager in identifying trends and improving key Performance Indicators. The post holder will collaborate in an agile manner with other teams to identify gaps in knowledge and their own initiatives for new reporting.
Overall, the post holder will play a key role in shaping the general reporting and insight culture.

Gather report requirements
  • Translate stakeholder needs into automated analysis and reports, using tools such as Power BI
  • Project manage analysis activity with a clear communication schedule
  • Provide business recommendations and next steps. Iterate as needs evolve.

Validate data / support data migration
  • Scope data warehouse content with our Head of Systems and data engineers
  • Thoroughly validate data against source systems, checking for anomalies
  • Support data migration to a new CRM (Dotdigital)

Support our Customer Relationship Management strategy
  • Build Audience segments for marketing communications
  • Administer the sending schedule for marketing communications
  • Create and manage automated email communications, for example, welcome, acquisition, engagement and renewal messages.

Visualise and tell a story with data:
  • Apply analytics techniques to uncover and visualise data trends
  • Find patterns and long-term trends
  • Communicate findings clearly to non-technical stakeholders
  • Automate analysis through Power BI dashboards and tools
  • Promote use of our business intelligence tools (database reports, dashboards, Google Analytics
Manage the marketing database:
  • Ensure GDPR compliance across all activities.
  • I worked with the Head of Business Systems and Data and Head of Customer Experience on a clean-up of the Barbican’s database, along with the development of a follow-up plan in order to ensure that, once cleaned, it is kept clean.

What you'll need to succeed

  • Advanced knowledge: Microsoft Excel, data processing tools, MS Office (Outlook, Word, PowerPoint, Teams).
  • Data analysis: Understand and react to organisational data needs, develop reports.
  • Research translation: Create actionable visual reports, direct marketing principles (online/offline).
  • Communication skills: Excellent written and oral skills for complex data interpretation and presentation.
  • BI tools: Experience with Power BI, Google Data Studio, Tableau.
  • Data literacy: Create clear, understandable reports with graphs.
  • Organisation: Manage competing priorities, balance analysis requests with business objectives.
  • Systems knowledge: Box office systems, CRM databases, email marketing software.
  • Programming: Knowledge of SQL, R, Python.

What you'll get in return

An opportunity to work in a high profile team for a prestigious London local authority with the aim of fuelling creative ambition. An excellent hybrid working scheme, with a real emphasis on employee wellbeing.

What you need to do now

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now. The deadline to submit your CV for this role is 24/02/2025.

If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.

Apply for this job

Talk to Hisham Khan, the specialist consultant managing this position

Located in London-Central, 4th Floor, 107 Cheapside, Telephone +44 333 010 3858
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