Your new company

You will be working for an organisation which are London’s Creative Catalysts for the arts, curiosity, and enterprise. They spark creative possibilities and transformation for artists, audiences, and communities – to inspire, connect and provoke debate. They are the place to be in this Destination City, where everyone is welcome. Their impact is felt far outside their walls and ripples beyond the experiences we offer – locally, nationally, and internationally.

Your new role

Lead on the strategic direction and development of the Barbican’s digital marketing strategy, communication channels and platforms across website, email, digital advertising and on-site digital display; identify opportunities to initiate new projects, partnerships and innovations; and be the digital lead to support the development of the overarching brand, messaging and positioning of the Barbican.

• Lead digital marketing, email, and website activities.
• Ensure Barbican's leadership in the arts sector.
• Identify and propose solutions for digital marketing gaps.
• Collaborate with the Head of Marketing on the digital strategy.
• Participate in the Digital Strategy Group.
• Advise other departments on digital opportunities.

• Own the website roadmap and lead new functionality development.
• Work with the in-house team to improve the web platform.

• Collaborate with the Social Media & Content Manager to align strategies.

• Provide strategic advice to art form marketing teams.
• Ensure campaigns are engaging and integrated with offline activities.
• I worked with the media agency on digital media planning and creative development.

• Adhere to brand guidelines and policies.
• Implement health, safety, and equal opportunity policies.
• Do other duties as requested.

What you'll need to succeed

• Digital Marketing Experience: Proven experience in digital marketing within the arts, retail, entertainment, hospitality, or related sectors.
• CRM and Loyalty Strategies: Proven experience managing CRM and loyalty strategies in complex organisations.
• Digital Communication: Significant experience managing email, websites, and social media communications, ensuring cohesive brand messaging.
• Strategic Development: Experience of developing digital marketing strategies that support organisational objectives and increase traffic and revenue.
• Digital Products Management: Significant experience in developing, delivering, and managing digital products and strategies aligned with organisational goals.
• Content and UX Expertise: High-level knowledge in content architecture, UX, accessibility, content strategy, user testing, and evaluation.
• Monitoring and Evaluation: Ability to devise metrics and produce evidence-based recommendations for digital plans and strategies.
• Trend Monitoring: Ability to monitor trends and innovations in digital products, marketing, and services to inform strategic development.
• Leadership and Team Management: Strong leadership skills with experience in line management and cross-functional teamwork.
• Strategic Thinking: Ability to develop and implement long-term, data-informed digital marketing strategies.
• Budget Management: Experience of managing budgets.

What you'll get in return

What you need to do now

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.

If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.